For this school assignment, my professor gave the class the blue and green "Eco Cleen" logo (which he designed) and told us to use it to design an eco-friendly laundry detergent package. The target audience was was women age 24-36, so after doing research, I decided to make a unique package that would stand out from the competition. I used the graphic from the logo to create black and white geometric shapes, which gave the package a clean, modern look that would appeal to the target audience. Not only is the black and white package eye-catching, but I also tied it in with a phrase I added to the front, "Keeps Lights Light & Darks Dark."