Client: Punjabi AL Muhaidib.

Art Director: Temour Al Husban. 

Brief: To create a cookbook that contains recipes using the Muhaidib Rice. 

Idea: Using the rice as the main visual, imagery was chosen to have warmth and greenery to portray how healthy the rice is, the calming effect of the visuals make it easy for the cookbook holder to flip through the recipes with ease. 

Weights and wood were added to stress the healthy aspect of the Brown Rice.