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MicroKY | Identity

MicroKY - Corporate Identity 
MicroKY is an electronics distributor of KY portable karaoke systems to both peddler and consumer markets in North America and International. 
MicroKY: The Microky Logo is composed of two elements. The wordmark or company name and graphic element (icon). The icon is a resemblance of a microchip which is associated with internal parts of electronic devices. Within this symbol there are implied lines of negative space making "M", "K", and "Y". The "M" standing for MicroKY and "KY" for the manufacturing company of the karaoke products. The sans-serif typeface is both modern and techi as its bold weight complements the icon. Within the wordmark "K" and "Y" are joined mimicking the icon. Together these elements suggest that MicroKY provides electronic products that bring unity.



Duostar & Solostar: The Duostar and Solostar are MicroKY karaoke systems. Their logos are comprised of typographic elements that implement an open star. The star creates a contour line of the letters "A" and "R" from the word "star".
To maintain the brand's perception the standards guide provides guidelines that are required when new communications are developed. The guidelines will ensure the company's professionalism with leverage to strengthen the brand identity. It proper usage for the MicroKY logo and its variations, color scheme, typography, grids, and graphics.
MicroKY | Identity
Published:

MicroKY | Identity

Corporate Identity for karaoke system distributor.

Published: