Superbods 2014
Superbods 2014 is all about transformation.
We focused the campaign to be more relatable and "real" to the consumer by showing how Century Tuna (plus exercise) can transform the body from ordinary to extraordinary (well, fit and healthy).
For 6 weeks we accepted the challenge to transform JL's body into a Superbod. We also campaigned for everyone to join the challenge and be a Superbod themselves.
We focused the campaign to be more relatable and "real" to the consumer by showing how Century Tuna (plus exercise) can transform the body from ordinary to extraordinary (well, fit and healthy).
For 6 weeks we accepted the challenge to transform JL's body into a Superbod. We also campaigned for everyone to join the challenge and be a Superbod themselves.
JL's Big Reveal!
Yes, that's John Lloyd Cruz's real body.
