Smart Start Transmedia Campaign
Smart Start is a big, box baby store that meet the needs of parents with children ages newborn to five years old. The project below is the strategy for a four-part transmedia campaign, "share your moments." The campaign's purpose is to promote a human-focused campaign and elicit consumer involvement in the brand. This helps to develop a familiarity between the brand and the target audience. Below are the varying media forms I chose to promote for this campaign.