The new SapientNitro.com needed to align with our agency’s new brand positioning and more importantly, look, feel and act in a way that showed our digital chops – from both a creative and a technology perspective.

Each section of the site provides connected and contextualized pathways. At any point, users have seamless access into our thinking, work, culture and influence to give the site a non-linear, at-a-glance feel.

We knew the site would need to handle frequent updates and timely promotion of work, awards, or thought leadership. We devised a simple fixed navigational scheme: users would scroll vertically to move between each section of the site, then scroll horizontally to explore a particular area of content.

From case studies to individual office pages, each section was designed to be modular. This gave us the flexibility for content to be scaled up or down without taking away from the integrity of the experience.

While the primary focus of any agency site is to attract clients, our secondary objective was to pursue the best talent from all over the world. The structure provides a glimpse into the individuality of each office and help illustrate a feeling of what it is like to work here.