Rebranding a legend
Philipp Brune (Managing Director of Strichpunkt Design) asked me, if I would like to join his company and help the design team doing the global rebranding of Audi with the main focus on digital media. "The interface should become the brand", he said. I had the honor to join the talented team for 9 months.
The aim:
1. Creation of one global Audi brand experience. Consistent, connected interaction and style across all devices. From wearable to TV - from mobile phone to car.
2. Creation of a platform/living style guide to explain the new UI elements, to give instruction, inspiration and the tools to create awesome Audi content.
Awards:
- 2x Art Directors Club "Silver Nail"
- 2x Deutscher Design Club "Silver"
- 2x Red Dot Award "Best of Best"
- Deutscher Digital Award "Bronze"
- Corporate Design Preis
- Annual Multimedia Award "Gold"
- German Design Award "Gold"
Agency: Strichpunkt Design | Client: Audi | Senior Art Director Digital: Christoph Gey
Part 1
The Rebranding
Reducing the rules of branding to a minimum. Developing a dynamic, open system to allow creative variety to unfold. Base it on the same foundation of versatility, honesty and balance.
© Audi AG, Strichpunkt Design, KMS TEAM and Blackspace
© Audi AG, Strichpunkt Design, KMS TEAM and Blackspace
Part 2
The Platform
Providing agencies and designers who work for Audi with everything they need to do an excellent job.
Switching from monologue to dialogue.
Credits
Agency: Strichpunkt Design
Client: Audi
Creative Director: Nico Wüst
Concepter: Christoph Beringer, Patric Sterrantino
Art Direction: Christoph Gey, Fabian Hammans, Kevin Mitchell, Richard Bruskowski, Veit Kiel
Consultant: Björn Dieckmann, Franziska Schkade, Kim Reit, Sammy Bohneberg, Volker Kirchner-Kross
Agency for Logo, Color & Image: KMS Team / KMS Blackspace
Awards:
Deutscher Digital Award "Bronze", 2x Art Directors Club "Silver Nail", 2x Deutscher Design Club "Silver"
Corporate Design Preis, Annual Multimedia Award "Gold", German Design Award "Gold"
