Puppy Chow
Complete Puppy Care
Complete Puppy Care
The Complete Puppy Care Program included a dedicated website, email program, an on-pack DVD, and monthly podcasts - all offering straightforward, expert advice for new puppyowners. An integrated virtual host guided consumers through video demonstrations on getting one’s home ready for a puppy, house training, solving basic behavior issues, and important information about health and nutrition. The Complete Puppy Care microsite received over 115,000 unique registrants. The monthly emails received an average open rate of 40%, with a 10% click-through rate.
