Aiming to boost artisanal work and legal mining in Colombia, this project is focused on the creation of a brand for sustainable handmade jewelry, the collaborative work between Dutch and Colombian designers, and the strategy to successfully implement it in the Netherlands.
Four phases were carried out along the project:
1- It begins with the exploration of the market: strategic analysis
2- Image creation: Colombian style as a brand in the Netherlands. Logo, slogan, packaging and promotional material was designed to launch the brand.
3- Strengths, weaknesses, opportunities and threats (SWOT) analysis: the new direction and finalizing with concrete steps to triumph
4- Implementation.
