Lager has been out of the spotlight for a while due to the raised interest in specialist and craft ales, but discerning beer drinkers are beginning to appreciate the subtle complexities of pilsner, and the care and attention needed to brew a good one.

Having positioned, named and created the Vocation brand and original line-up in 2015, We took the same rebellious and irreverent approach for the lager, choosing ‘crisp and fresh’ as our design strategy. Against a clean white background which captures the lager’s fresh flavours, we added bright neon flashes of spray can paint. These slashes of vibrancy encapsulate the brand’s distinctive character and also differentiate the three inaugural SKUs – Pure Pilsner, Yakima Pilsner and Dirty Pilsner.