CNT-YUNNAN云南印象

CNT-YUNNAN Travel Magazine CNT旅游杂志云南篇

Duration: 2 months Nov. 2015 Project type: Individual project

Software: Adobe photoshop, illustrator My role: Ideation, sketching, visual design

Design Scope: Design research, Brand design, Layout design

Overview：

The magazine is Yunnan-themed to introduce China’s magnificent scenery to foreigners, through various columns that showcase scenery spots, ethnic culture and food. It aims at letting the world see the beauty and diverse culture of Yunnan.

杂志选择了以云南为主题，通过景点、风俗、美食等一系列栏目，向国外友人介绍云南的自然风光，全方位展示特色民族文化，希望能让全世界的人领略到云南的秀美和相互交融的多民族文化。

Challenge:

Layout is extremely detail-oriented. Although it seems easy with mere placement of characters and pictures, it is actually difficult to make every detail perfect by carefully adjusting the page header, typeface, line type, hierarchy and picture size...

如何处理好颜色，字体，字号，和文字图片关系等等的细节问题。

Solution:

In order to improve my work efficiency, I drew several pages in my sketch book and tried to place the characters and pictures. Finally I carefully selected parts of them to be used in magazine, which saved a lot time in revising. As for cover design, I preferred artistically processed pictures than using photo directly, which looked more colorful and unique like oil painting. In the pages inside, I not only used the software guidelines to make the text consistent with the fundamental rhythm and orderly principles, but also used more lively and bold layout design to make the details more abundant and flexible. Meanwhile in order to make the page harmonious, I adjusted the pictures in the same hue, decorated with some blocks of color, and made the pages look uniform and beautiful.

为了提高排版效率，我首先在草稿上不断尝试文字和图片的摆放形式，最后挑选出了一部分在杂志中使用，这样大大减少了在排版制作过程中的反复修改的时间。在封面的设计上，并没有采取现在大部分杂志直接用摄影图成片做封面的形式，而是选择将图片艺术化处理成油画一样浓墨重彩的形式，绚丽独特。在内页部分，采用了活泼而大胆的跨页版式设计使页面细节更加丰富、灵活。