Ermolaev Bureau — world’s famous graphic design studio, organizes intensive courses for all comers.
I decided to take the course for learning new approaches to corporate identity.
For 135 years SE Artyomsalt has been extraсting, processing and marketing rock salt.
The production capacity of the enterprise exceeds 7 million tons per year.
The production capacity of the enterprise exceeds 7 million tons per year.
Product of the enterprise is ecologically pure rock salt and its quality confirmed
by a number of both national and international awards.
by a number of both national and international awards.
I started from the inspiration by the scheme of ionic formation of the salt (NaCl).
But finished with a more decorative solution. Pieces of salt seem to cling to the letters.
In the next step, I and my curator tried to find the unique product benefits.
The solution laid on the surface.
The main resource of Artyomsalt company is the ancient salt mine.
Deposits of salt in Artyomsalt mine were formed 250 million years ago from sediments of salt
of Ancient Sea during Permian period.
The solution laid on the surface.
The main resource of Artyomsalt company is the ancient salt mine.
Deposits of salt in Artyomsalt mine were formed 250 million years ago from sediments of salt
of Ancient Sea during Permian period.
It turned out that our product it is an ancient and valuable mineral resource
(unlike competitors).
(unlike competitors).
The dynamics of the shape and color oh the graphics can be interactive.
Evolution of the previous idea about unique features of Artyomsalt salt mine.
Attempt to represent the product as a jewel аnd convey additional values to the consumer. In addition, there is an inheritance of the original package decoration in this concept.
Attempt to represent the product as a jewel аnd convey additional values to the consumer. In addition, there is an inheritance of the original package decoration in this concept.
