Basel is well-known for its culture. The city is an attractive location for actors in all creative fields. However, there is a lack of local cross-industry networking opportunities, visibility and appreciation. SUAN is on the board of directors for kreaB and contributed the corporate design, as well as the design and media for the organizations’ annual Tour de Création. The visual language used throughout the Tour de Création event plays on the different themes of the contributing sub-sectors: objects attributed to the work of different ateliers are conjoined, yet kept distinctive through different colors. Each year a different neighborhood is highlighted for the Tour de Création: during the event the participating creative businesses hold an open house and present their space and work to the public. To garner attention for the spread out locations, cargo-bikes transport musicians back and forth between the ateliers.  The inaugural Tour de Création 2016 was a complete success and showed itself to be a powerful marketing tool for kreaB.
Tour de Création #1
Published:

Tour de Création #1

Basel is well-known for its culture. The city is an attractive location for actors in all creative fields. However, there is a lack of local cros Read More

Published: