Basel is well-known for its culture. The city is an attractive location for actors in all creative fields. However, there was a lack of local cross-industry networking opportunities, visibility and appreciation. The new association kreaB (Basel Creative Industry Alliance) was formed in January of 2016 as a grassroots advocacy organization for the creatives, to represents their common interests and to connect the different sub-sectors and players in order to elevate all creative achievements in and beyond Basel. SUAN is on the board of directors for kreaB and contributed the corporate design, as well as the design and media for the organizations’ annual Tour de Création. The creative industry in Basel is grouped into 13 sub-sectors whose interests are equally represented by kreaB. The kreaB logo elegantly integrates the number 13 by forming the capital B (B for Basel) with the digits 1 and 3.