Simplyfun is a direct sales specialty game company that believes in the undeniable power of shared play to learn, grow, and realize our fullest, brightest potential. In the Winter of 2017, we launched a full-scale rebrand.

Working from brand guidelines established in collaboration with HUM Creative, I've executed redesigns of all company collateral including catalogs, home office identity systems, corporate social media presence, training documents, and a suite of tools for our Independent Consultants including business cards, name tags, notecards, stickers, and training manuals. 

The SimplyFun catalog is a sales tool for Consultant use at a SimplyFun Game Party. The design focused on clear visual headlines, energy and movement throughout. Clear product descriptions, game box, and game element view along with clear copy and price hierarchy were a mandatory for ease of use and clarity for consumers. Acting as the lead designer and project manager for the catalog rebrand, I established non-product page design and product hierarchy, managed 2 in-house graphic designers, facilitated content delivery and handled rounds of revision and press proofs.

Stationary Kit for SimplyFun's Home office. Includes a mobile mockup for a login and thank you page.

Collection of one sheets for sales force and in-house use. Some one sheets are consumer facing.

This rebrand included a redesign of the Playologist Kit someone would receive after signing on to be an Independent Consultant. Business supplies include a branded host envelope, money bag, tote bag, recruitment brochure, tablecloth and runner set, roller bag, order forms and event banner.