References for the logo and color schemes used throughout the film. I eventually ended up using the "heart inside the letter O" for the final logo treatment, and pink/purple for the main colors, for simple visual tie-ins to the show.

Originally started with a thicker, bouncier type, and the "heart inside the O" for the visual tie-in.

Switched to a more stiff, condensed type, to reflect the more mature, "grown ups who happen to like a cartoon" nature of the documentary.

The final logo. The title was originally just "Brony," but later changed to "A Brony Tale," to separate it from other Brony-based documentaries of the past.

"A Brony Tale" on Netflix. Photo by Brent Hodge.