Fiorella Martinez's profile

600 Foot Hopscotch

Fiorella Martinez
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Instead of making an ad telling Canadians to get more physical activity, we made an ad that was a physical activity—putting a 600-foot long hopscotch down the pedestrian tunnel at Billy Bishop Airport.

This piece won first place for the Billy Bishop Creative Competition. The original submission can be viewed here.
hopscotch Participation play Games kids move Canada airport walkway Active
hopscotch Participation play Games kids move Canada airport walkway Active
Client: Interac Association Agency: Zulu Alpha Kilo
CCO: Zak Mroueh. ECD: Allen Oke. AD: Fiorella Martinez. CW: Jacob Pacey. Designer: Ryan Booth

600 Foot Hopscotch
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Fiorella Martinez's profile

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Fiorella Martinez's profile
Toronto, Ontario, Canada

600 Foot Hopscotch

Instead of making an ad telling Canadians to get more physical activity, we made an ad that was a physical activity—putting a 600-foot long hopsc Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives