It’s always pleasantly to collaborate with company, for whom quality – the most important characteristic of product. All the products raised in natural conditions, without additives, preservatives and any chemical elements.

Traditional provincial style and country, Old Russian entourage are obvious elements for company like this one.

However, we tried to avoid stereotypes. Healthy life-style and healthy food is contemporary and fashionable tendency among active and solvent citizens, who interest in sport, fitness, eco-tourism, and who follow trends and new products.

This target audience appreciates style, modernity, intelligibility and objectivity. Therefore, we proposed simple and laconic solution for client, which reflects staggering appearance and outstanding quality of the products.
Photography was provided for all the range and brightly exposed tasty and naturalness of the products. Hardboard became connecting element, which continued the main idea – “from the farm on the table”. All this fit in with minimalistic design with pictograms, clear and simple navigation and marked out sense accents.