Tommy Denim A/W 16' Campaign
Inspired by the credo ‘quirks as perks’, Tommy Denim introduces its first seasonal campaign under the umbrella concept of #MyQuirks. Making use of Gigi’s kooky and confident character, the campaign showcases relatable personalities with slightly awkward looks that depict the brand’s vision of geeky downtown prep. Aiming to encourage the Tommy Girl to express her own quirks and oddities, the goal is to make her feel positive about what makes her stand out.
Client: AMFI / Tommy Hilfiger
Creative Direction: Fanny Zintl & Almut Pumpluen
Client: AMFI / Tommy Hilfiger
Creative Direction: Fanny Zintl & Almut Pumpluen
