Nike Floodlights Glow Pack - FootballX
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No final de 2016, a Nike lançou a coleção Floodlights Glow Pack com chuteiras que brilham no escuro. Foram criados quatro modelos, cada um com cores exclusivas que aumenta a visibilidade durante os jogos. A linha Nike FootballX, criada para jogos reduzidos, possui os modelos: MercurialX, HyperVenomX, MagistaX, e TiempoX.
A letra "X" sinaliza a soma de jogadores nas partidas com cinco de cada lado, conhecido como "cinco contra cinco".
Cada chuteira possui características diferentes e que simbolizam expressões do dia a dia, do jogo, do momento e da rua.
No Brasil, alguns jovens talentos foram chamados para participar da campanha de divulgação, entre eles Guilherme Arana, Luiz Araújo, Roger Guedes, Lucão, Lyanco, Thiago Maia e Maycon.
Briefing: Velocidade. Cultura. Rua
- O conceito era fazer um trabalho no qual tivesse um estilo bem urbano, com agressividade, expressividade e movimento. Como se alguém tivesse passado por ali fazendo uma "tag" e deixado sua marca.
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In late 2016, Nike launched the Floodlights Glow Pack collection with football boots that glow in the dark. Four models have been created, each with unique colors that increase visibility during games. The Nike FootballX line, designed for reduced gaming, has the following models: MercurialX, HyperVenomX, MagistaX and TiempoX.
The letter "X" signals the sum of the players in the games with five on each side, known as "five against five".
Each football boot has different characteristics and symbolizes everyday expressions, the game, the moment and the street.
In Brazil, some young talents were invited to participate in the advertising campaign, among them Guilherme Arana, Luiz Araújo, Roger Guedes, Lucão, Lyanco, Thiago Maia and Maycon.
The letter "X" signals the sum of the players in the games with five on each side, known as "five against five".
Each football boot has different characteristics and symbolizes everyday expressions, the game, the moment and the street.
In Brazil, some young talents were invited to participate in the advertising campaign, among them Guilherme Arana, Luiz Araújo, Roger Guedes, Lucão, Lyanco, Thiago Maia and Maycon.
Briefing: Speed. Culture. Street
- The concept was to do a job in which had a urban style, with aggressiveness, expressiveness and movement. As if someone had come and doing a "tag" and left their mark.
- The concept was to do a job in which had a urban style, with aggressiveness, expressiveness and movement. As if someone had come and doing a "tag" and left their mark.
MercurialX / HyperVenomX / MagistaX / TiempoX
MercurialX
HyperVenomX
MagistaX
TiempoX
Guilherme Arana
Luiz Araújo
Roger Guedes
Lucão
Lyanco
Thiago Maia
Maycon
Store: Bayard
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Pré-Produção: Estudos, composições, testes de tinta aplicada à exposição de Luz Negra e testes de iluminação.
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Pre-Production: Studies, compositions, tests applied to the Black Light exposure and lighting tests.
Details
