Hugo Serôdio's profile

APM WTM: Integrated Marketing Campaign

Hugo Serôdio
•
Madeira WTM game treasure hunt map pirates

With the purpose of promoting the new interactive 360º map website - visitmadeira - in the World Trade Market in London, we created a treasure hunt game in the website, with hints and questions about Madeira islands. Each correct answer gave a new direction until the player reach the treasure and the prize - travel to Madeira.
 
So we engaged a multi-campaign (print, digital and interface) integrated with the website visitmadeira.
 
 
OFFLINE
Madeira WTM game treasure hunt map pirates
The event brand
Madeira WTM game treasure hunt map pirates
The flyers
Madeira WTM game treasure hunt map pirates
Madeira WTM game treasure hunt map pirates
Display & Interface
Madeira WTM game treasure hunt map pirates
Roll-Up
THE GAME
Madeira WTM game treasure hunt map pirates
Madeira WTM game treasure hunt map pirates
Madeira WTM game treasure hunt map pirates
Madeira WTM game treasure hunt map pirates
Madeira WTM game treasure hunt map pirates
Madeira WTM game treasure hunt map pirates
Madeira WTM game treasure hunt map pirates
Creative Direction: Patrícia Conde
Art Direction & Design: Hugo Serôdio
Copywriting: Sónia Falcão

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APM WTM: Integrated Marketing Campaign
Published:
Hugo Serôdio's profile

Owner

Hugo Serôdio's profile
Lisbon, Portugal

APM WTM: Integrated Marketing Campaign

With the purpose of promoting the new interactive 360º map website - visitmadeira - in the World Trade Market in London, we created a treasure hu Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial