CHEVY BUNGEE STUNT
The first car launched by the internet. Literally.
Nobody cares about yet another car launch, except when you get to do it yourself. We asked the Internet to launch the Chevy Sonic by pushing it off a 100 ft. platform, and people went click crazy: 2.5 million clicks and nine hours later, the Sonic went bungee jumping over the edge—all live streamed on our site.The idea revolved around building a 90-foot tall structure out of shipping containers to have a Chevy Sonic slowly get pushed off the edge using a gear system that inches forward based on clicks of viewers interacting with the stunt in real time.
Nobody cares about yet another car launch, except when you get to do it yourself. We asked the Internet to launch the Chevy Sonic by pushing it off a 100 ft. platform, and people went click crazy: 2.5 million clicks and nine hours later, the Sonic went bungee jumping over the edge—all live streamed on our site.The idea revolved around building a 90-foot tall structure out of shipping containers to have a Chevy Sonic slowly get pushed off the edge using a gear system that inches forward based on clicks of viewers interacting with the stunt in real time.
Chevrolet
Agency:
Goodby Silverstein & Partners
Awards:
Silver Pencil - Online Films & Video/ Live Webcast, One Show Awards 2012
Bungee Stunt Overview // Case Study
Bungee Stunt Time Lapse
Behind the Bungee
Credits
Creative Director/Art Director: Joakim Borgstrom
Associate Creative Director/Copywriter: Andrew Bancroft
Associate Creative Director/Copywriter: Niklas Lilja
Art Director: Javier Torok
Jr. Art Director: Shravan Hegde
Copywriter: Damian Fitzgerald
