Olive Tree

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Olive Tree brand Strategy

Olive Tree is a startup looking forward to rethinking how we consume frozen food.

Their brand is based on principles of superior quality ingredients, locally sourced goods, and a production line that reduces costs on logistics and transportation for a lean manufacturing that offers fresh products around a fair trade business. DOT Labs was asked to design the visual identity for the main brand as well as the storytelling for the visual communication system. On this opportunity, I collaborated by proposing a clean concept that inspired the corporate values.

By playing around with many typefaces, strokes, brushes, and lines, we developed an organic and funny icon that could be responsive for print, web and mobile applications. We designed a flexible system that could be adapted to many formats in the future.

Olive Tree is now producing and selling frozen gourmet pizzas in a business-to-business trading method so we developed the visual concept for the photography to showcase their lineup of products. Olive Tree needed to communicate the essence of a home-made pizza different to the industrialized ones sold on markets.