ODA

When doing the research for the redesign of the Oda brand we discovered several elements which we included in the new design. We placed a tree on the label, since it is sourced in a forest, and included the name of the Lurd spring from which it is taken.

In addition to the visual identity, we also designed a new, more environmentally-friendly plastic bottle. Owing to its well-thought-out construction it is twenty-five percent lighter than its predecessors, therefore requiring less energy and raw materials during manufacturing and transport.

The Oda plastic bottle, designed at our studio, received a Slovenian Oskar for packaging in 2014.

We are the first in Slovenia to have printed the name of the product in Braille on a plastic bottle. 

We also designed the “Save the Slovenian Lynx” campaign in cooperation with the Dinaricum Society, which is working to preserve the lynx in Slovenia.

____________________________________

• visual identity
• brand narrative
• AD
• packaging
• website
• advertising