This logo design combines the common horizontal line in the letters “A” and “F” into a single brush stroke that runs across the initials of the name of the organization. The red gestural brush stroke completes the form of the letters. The red and blue colors reference the American flag, while the brush strokes is a symbolism for the artist.

SolidPro is a company that researches and develops technology for projectors. The logo shape resembles the frontal view of a typical projector, with the lens shape naturally integrated as the letter “O” at the side. The green color is a statement for green energy.

A creative twist to what grows from plants. Instead of showing coffee beans growing out, coffee cups are shown growing out of the plant, as if the grown coffee is ready to be served off of the plant. The brown color is used to indicate “Coffee” while the green color is used to indicate the plant stem as well as “Growers”.

P.E.L.A Design is a landscape architechure company. Under the client’s request to deliver something organic, a clover shape was used. The logo is composed of the company’s initials cut out of the clover shape, with the periods added to indicate that they are initials. The clover shape enclosed in a box adds the reference of an aerial view of a landscape.

Deadly Dreamers is a student-made music band. The logo was designed to match the idea of a demon and an angel, which are synonymous to the words in the band name “Deadly” and “Dreamer” respectively. Special attention is noted in the letter “D” since both words start with it, allowing the viewer to interpret the D’s as two sides of the same subject.

A logo for the University of Toronto Tennis Club. The tennis ball logo is composed of two shapes that resemble the letters “U” and “T”, which are the initials of the University of Toronto. Matching the color of the letter shape with the respective initial enhances the focus of this concept.