This project briefed by Kingsmill asked for a piece of creative content promoting ‘Crusts Away!’ that can be displayed across the main social media platforms. I created a stop-motion animation encouraging parents to get their little ones involved with lunch-box preparation. The fun step-by-step guide teaches kids basic skills on how to prepare a tasty sandwich with their parents as a way of spending quality time together. The project was managed by Digitas LBi marketing agency, and I was awarded winning concept for this brief.
