Design Process followed while designing UI and interaction for a Keyword Research Module for a SEO Tool
Tool name not published due to contractual obligations
User Interview, understanding PERSONA and USER TASK FLOW
ANALYSIS
COMPETITIVE ANALYSIS
Competitive Analysis was carried out by the product team. I performed a UI and feature based research to understand trends and standards used on SEO tools to represent information, for applications like MOZ & Semrush.
PROCESS INTERPRETATION
Designed a new concept of 'SMART SORT', allowed user to select a criteria and the table will smartly sort all other columns to suit or display most preferred combinations
Columns readjusted to display best possible combination of criteria selected
Design for filter interactions
Designed a new concept of using TREE MAPS to display keyword clusters
