Westlake Ace Hardware, March 2012.
Publications: Direct Mail Catalog + Postcard, In-Store Signage.
GIFT GUIDE CATALOG
SPREAD EXAMPLES
POSTCARD
IN-STORE SIGNAGE
The goal of this portion of the project was to bring the Father's Day Gift Guide to life in-store. By creating a large format entryway banner it helped to both create an immediate connection to the catalog while setting the tone for the entire store. Additional components that carried the campaign throughout the store included end cap headers with specific ties to products in guide based on their categories and an in-aisle presence with flag markers.
The goal of this portion of the project was to bring the Father's Day Gift Guide to life in-store. By creating a large format entryway banner it helped to both create an immediate connection to the catalog while setting the tone for the entire store. Additional components that carried the campaign throughout the store included end cap headers with specific ties to products in guide based on their categories and an in-aisle presence with flag markers.
