Proposal piece of art with a publicity use for Masaryk, México City’s largest, most important commercial street and Latin America’s most valued.

Only the best restaurants as well as the most exclusive boutiques can be found here.

Our challenge was to invite consumers to be a part of the autumn-winter season 2009, and we designed these pieces. The art direction was inspired by elements that are associated with winter: ice, flannel patterns and ribbons.

The project captures Masaryk’s personality and combines a strong approach to represent all the powerful brands that can be found there.

This project was made in collaboration with Ignacio Cadena.