KUAS ART CENTER 高應大藝文中心

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CULTURE is the memory of life hidden in the blood, the soil nutrient for ART to burgeon. We explore the native cultural icon of Taiwan from an art perspective and extract A (symbol of ART) from ART. By combining the concepts of LIGHT and STAGE, we use the simplified oblique line to manifest the indispensable pureness and spirit of adventure in art creation, and lend more dynamic and active elements to the red color, a color intimately linked to Chinese tradition. For the overall style, the Chinese-English design helps render the complicated yet necessary information in a well-structured manner, and also manages to deliver the dissemination function and aesthetic experience and establish an extendible vision system.In today’s globalization, how to maintain territorial distinctiveness and cultural clarity has become a theme requiring our ongoing effort to think over and deal with.

「文化」是潛藏在血液中的生命記憶，是「藝術」發芽的土壤養分。我們以藝術的視角探索台灣本土文化象徵，從「ART」中精練「A」引申「藝術」，結合「光」與「舞台」為概念，簡化的斜線體現藝術創作中不可或缺的純粹與冒險氣質。同時將與華人文化有極深淵源的紅色轉化得更加積極活躍。風格整體的中英文設計讓繁復又必要的信息層次分明，兼顧傳播功能與美感體驗，建立具備延展性的視覺體系。全球化的今天，如何保持獨特地域性格，清晰文化面貌，成為了我們不斷思考和探討的課題。

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DIRECTOR：SUSU & YAO 蘇素 & 楊松耀

DESIGN：SUSU, YAO, FANG YU QING 蘇素，楊松耀，方雨晴

YEAR：2016

COUNTRY：TAIWAN 台灣高雄