The Problem:

Ovaltine was the first malt drink brand in Nigeria, launching in 1960. Unfortunately, 

since then, the brand has lost it's prominence, currently ranking at number four in the Cocoa Based beverages category in Nigeria. 

The Brief: 

We were asked to come up with a sampling campaign at schools which aimed to create brand awareness, position Ovaltine as a source of nourishment, and encourage trial among kids aged 5+, strengthening it's position in Nigeria.

The Idea: "Dr Wander's Marvellous Malt Mixture"

We created a comic/activity book, introducing a child-friendly story about how Ovaltine was invented, while driving the messaging of it being a natural source of nourishment. We communicated our story so that children would relate to it, creating pester power that would drive purchase by their mothers.