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Facebook Canvas Ads - Branding

FaceBook Canvas Ads - Branding
Canvas is a new advertising function on FaceBook which provides mobile users a convenient way to experience "Product Information", "Product Display" & "Online Shopping" on an integrated platform.  

In this campaign, we are going to communicating the quality, appearance and the special function of LeEco newest products, Le Max and Le 1s through two series of lifestyles visual design.
01.) Branding Image
Showing two different life styles images with a strong tagline.

Headline: Power. Performance. Reliability. Beauty. Our SuperPhones in a nutshell.
Description: Say hello to our SuperPhones
02.) Branding Video
03.) TextBlock
LeEco is speeding up innovation by pioneering the generation of the Internet ecosystem. Say hello to the two SuperPhones that will make this vision a reality.
04.) Product Presentation
Each one of the products is divided into three parts, the first  identifies the user as a businessman (Le Max) and a young innovative designer (Le 1s). The second part is a  photo carousel containing three images showing how the product fits into the users’ lifestyle and enhances their personality through their daily working desk, casual lifestyle display, and content consumption habits through LeView desktop from the phone screen. The product presentation would end with a 15 seconds product clip.
Le Max
Le Max is power performance and reliability packed into a grand body. Every corner, every curve, every button has been machined to match the pinnacle of industrial design.
Le Max Photo Carousel - Identity | Lifestyle | Content
Le 1s
Le 1s is a super-slim, symmetrical & feather-light innovation. It is expertly crafted using the finest materials & comes in an ultra-luxurious rose gold finish. Want style? You’ve just found the perfect companion.
Le 1s Photo Carousel - Identity | Lifestyle | Content
05.) After Sell Services 
06.) Online Shopping Channel - Flipkart
How does 555 service centers in prime locations, a 24 hour multi-lingual call center and a free home and drop-off delivery service sound? Rest assure, we have you covered.
Facebook Canvas Ads - Branding
Published:

Facebook Canvas Ads - Branding

Published: