The Empire Rifle Company makes premium-quality hunting rifles patterned along classic British lines combining exquisite aesthetics, agile handling and pinpoint accuracy. The company, founded in 2004, had to establish itself quickly in an extremely competitive marketplace...a formidable challenge to say the least. Understanding that Empire Rifle’s prospective buyers represented a knowledgeable and savvy audience, TSC embarked on a half-page print campaign run in publications such as Safari Magazine, Sporting Classics and Sports Afield. Utilizing close-up photography to showcase the fine craftsmanship of Empire’s Legacy Mauser-action rifles, the ads successfully caught buyers’ attention. The sparse use of advertising copy also enabled the company’s logo to stand out and begin building brand recognition.
Two subsequent campaigns were created in 2006 and 2007 along the lines of the first which proved very successful in establishing Empire Rifles in the high-end premium hunting rifle market.
2004 Empire Rifles Ad Campaign
2005 Ad ~ Celtic Engraving
2006 Ad Campaign
2007/2008 Ad Campaign
