Ad Council SAMHSA
In the wake of the devastating hurricanes that have struck the United States, a great deal of effort was made to help survivors clean up and get back to their lives. But for many, fear and anxiety stayed even though the hurricanes were gone. Many had trouble coping and didn't know where to turn. SAMHSA reached out to let them know that their fears were not unfounded and in fact, shared by others. The campaign had a true authenticity because everyone in it was an actual survivor.
In the wake of the devastating hurricanes that have struck the United States, a great deal of effort was made to help survivors clean up and get back to their lives. But for many, fear and anxiety stayed even though the hurricanes were gone. Many had trouble coping and didn't know where to turn. SAMHSA reached out to let them know that their fears were not unfounded and in fact, shared by others. The campaign had a true authenticity because everyone in it was an actual survivor.
