We all know what means wearing a watch with a lateral crown. It' painful, is'nt it ? 

On this 7 days project, I've tried to resolve this problem, while trying to do it with style also respect the corporate identity. 
On classic watches, the crown is usually outside of the case, on this concept, I decided to place it inside of the case, which means a new way to set the time on the watch.
Hoping that this timepiece proposal will hold your attention.
Thanks for watching