Classic Accessories approached Gravity Design to rebrand and upgrade their existing outdoor accessory wholesale catalog.
Developed creative and layout/icon guidelines for a "top of the line" catalog.
The audience was outdoor supply and home improvement store buyers whose customers make a significant investment in their outdoor furniture and gear. The "top of the line" theme played out in technical visual detail and dynamic section spreads. I streamlined the product pages to read at a glance, and developed guidelines and templates for handling pages with up to 8 products. Creative developed at Gravity Design. Cover design by Jesse Doquilo. Final design and production completed at Classic Accessories.
Developed creative and layout/icon guidelines for a "top of the line" catalog.
The audience was outdoor supply and home improvement store buyers whose customers make a significant investment in their outdoor furniture and gear. The "top of the line" theme played out in technical visual detail and dynamic section spreads. I streamlined the product pages to read at a glance, and developed guidelines and templates for handling pages with up to 8 products. Creative developed at Gravity Design. Cover design by Jesse Doquilo. Final design and production completed at Classic Accessories.
