Lamisilk
A little body lotion just isn't going to cut it when it comes to your feet. Pounding pavement, shoved in shoes, the skin on your feet takes quite a beating. And let's face it, outside of a pedicure, it's skin that's pretty neglected. This campaign for a line of foot creams clearly called out the difference between how a woman's takes care of the skin on her feet compared to the rest of her body. And offered a way to change that.
