scent.
a fragrance for men
a fragrance for men
The company that produces scent creates fragrances, hair products, lotions, and shaving products for young men who want to project an air of maturity and sophistication, but don't really know what they're doing. These individuals want to eschew traditional "drugstore" personal care products, but possess neither the financial resources or social standing to desire luxury brands.
scent's target customer is a young college-age or post-college man, typically working in a technical field, such as science and engineering, or one who spends a lot of his free time with computers, video games, and the like. He spends a lot of time in male-dominated company and has few female friends, but he would like to hold his own among more suave and sophisticated members of his age demographic through selective grooming and personal care choices. He is typically under 35 and self-identifies as a geek or a nerd.
scent's target customer is a young college-age or post-college man, typically working in a technical field, such as science and engineering, or one who spends a lot of his free time with computers, video games, and the like. He spends a lot of time in male-dominated company and has few female friends, but he would like to hold his own among more suave and sophisticated members of his age demographic through selective grooming and personal care choices. He is typically under 35 and self-identifies as a geek or a nerd.
