Pacific Lodge Youth Services has been “building productive lives since 1923.” They provide a supportive and therapeutic residential environment for adolescent boys in the juvenile justice system. We wanted their rebrand to appeal to people on an emotional, authentic and lasting level. Everything, from the logo that features boys from the lodge to the website flow and format, is central to the soul of The Lodge. Elements of the PLYS identity system include: Website, business cards, signage, posters, brochures, donor mailers and name badges, everything needed to keep a non-profit running