These posters aim to attract people to be part of the World's First F1 Night Race held in Singapore in 2009. Not only is it used as a means of getting the people's attention, it also serves to generate greater interest of the F1 sport amongst Singaporeans as well as to promote Singapore as a place of interest to foreigners. Through this advertising campaign, I hope Singaporeans would experience the race firsthand instead of watching the race through the screen. The idea I came up with was sparked from two different types of audiences - the “fanatics” & the “couch potato”.