Heliting - TV commercial 2012

Heliting is a swiss wealth&asset management company.

Tailored service and a clear focus on being a young, unconventional and rather informal company; this, among others, is one of the key differences between Heliting and any other bank or financial institution. And we love them for this!

So we simply invented 4 short stories, each with different people and in a different context. 
We also added our "special" (well, not so special) effects workflow and our first and rather raw hand sketched storyboards.

 1. Bar
 2. Hairdresser
 3. Park
Frame of the original footage
Frame after color grading
Adding the blue colored mask (in After Effects)
Combining the mask with the color graded footage
Adding some flares... Everyone loves flares!
Final result
  4. Car
Heliting 2012
Published: