This was a quick-turned campaign letting viewers know that they were watching the Charlotte market's number one news station.  On the heels of a successful November sweeps, we wanted to tout our news excellence a bit and produce a few different 10-second promos that reminded viewers why we're #1 and why they watch our news coverage over competitors.  I wanted to make them fun, energetic, and include some graphical/textual messaging that felt organic to the spots.