I was addressed to rebrand in a classwork the Universidad Pontificia Bolivariana's Professional Accompaniment Project (PAP in Spanish). I was very happy with the results.
Brand & Copy
Since the main problem of the PAP was the lack of interest of the university's students in the department services, our main goal was to appeal this people in an shocking way, breaking the classic corporate style of the university.
In order to generate awareness of the existence of this program, we come up with a copy that brings a "posibility feeling" and can be mutated through the campaign:
"A world of options with you"
Later, we come with a Key Visual which serves as a guideline for all the advertising that came up next.
Key Visual using all elements needed in advertising
Students
Various pieces where proposed to aware the students in their common enviroments.
Book Cover which serves as guerilla marketing - "PAP Reads with you"
Frame proposed to hang in the library - "PAP Inspires with you"
Steps to be placed in university's halls - "PAP Walks with you"
Lunch bag for cafeterias - "PAP Speaks with you"
Bag for students - "PAP Moves with you"
Teachers
The teachers were needed to be part of the university's program, so we designed advertising for them too.
Mug fot teachers - "PAP Teaches with you"
Magazine for teachers - "PAP Teaches with you"
