Chicago Booth School of Business hosts an annual event called Chicago Booth Summit in downtown Chicago. I was charged with the mission to breathe new life into this much-cherished event. I kept the brand classic and traditional while working at elevating its legacy. The red stripe represents a red ribbon that signals that this is an exclusive, invitation-only event. The branding needed to be used within a digital and print realm, while the website itinerary was initially built with mobile in mind and then translated into a desktop view. The anatomy of the printed invite needed to be flexible and noble, yet traditional and reader-friendly. 

I selected a 120# gloss cover to deliver a one-of-a-kind finish and tactility, coupled with a pearl foil stamp of the phoenix for grandeur. The inside pages were printed on 100# ultra smooth paper for a unique surface treatment that complemented the overall luxury feel. In the end, Chicago Booth received a tight system that allowed their team to develop the summit’s brand while building excitement for the event.