I chose to spell the product name "evnie" because it related more to the young adult audience who would be purchasing it. I left the dot off the i because it was the only thing that stuck above the line of text and because it now looks like a number one, so the viewer is made to feel more important by the product. The task was to come up with a male and female magazine ad, a billboard, and a fragrance bottle. I used the gold color to hint at a distinguished yet sensual tone for this product.