Re-branding Prime Bank Limited
Introducing the Brand
Introducing the Brand
_
Fairness, Transparency, Accountability and Responsibility are the minimum standard of acceptable corporate behavior today. At Prime Bank, corporate governance means increasing the shareholders’ value by being efficient, transparent, professional and accountable to the organization, society and the environment.
Established in April 1995 by a group of visionary entrepreneurs, Prime Bank is known for its superior service quality, brand image, strong corporate governance and corporate culture. Committed for excellence, Prime Bank is a top-tier bank in Bangladesh and reputed among regulators as distinctly ‘compliant’ and among customers as agile and responsive to change.
Vision
_
To be the best Private Commercial Bank in Bangladesh in terms of efficiency, capital adequacy, asset quality, sound management and profitability having strong liquidity.
Mission
_
To build Prime Bank Limited into an efficient, market driven, customer focused institution with good corporate governance structure. Continuous improvement of our business policies, procedures and efficiency through integration of technology at all levels.
