Project Included:
Website Design, Branding, Copywriting, Development, Launch
Website Design, Branding, Copywriting, Development, Launch
Loren Dakin is successful Bay Area Realtor who offers premium services to his clientele. We wanted to reflect this through his online presence by creating something that was truly unique amongst the existing real estate sites that are heavily templated and cloned. By designing his website to not only read well and look beautiful, but also offers powerful and easy to use customized tools, we pushed the boundaries of the brand experience as a whole.
We understand the importance of mobile in the Real Estate industry, and created quick search links from the home page to allow visitors to quickly see what was on the market per neighborhood. We streamlined the functionality of forwarding a listing though text by developing a SINGLE CLICK FORWARD option on each listing page. The existing, and dated, MLS API was reskinned to fit into Loren's premium look and feel. We also developed, what we believe, to be the most elegant mortgage calculator available. Last, but not least, is the development of the copywriting and brand voice, it truly showcases Loren's passion for Real Estate.
The result was twofold: a powerful resource aligned with pure elegance.
Homepage with and without 'advance search' opened.
The User Experience was put first and foremost. We wanted clients, and potential clients, to keep returning and using the site as their favorite search option. By creating Single Click searches by neighborhoods on the home page (far left screen), and the ability to Text Someone This Listing in a Single Click from any listing page, we have refined and streamlined the complete process.
Home page (Left) and Mortgage Calculator (Center & Right) screens. We used big, beautiful imagery with concise, inspiring messaging to tell a story about making your dreams a reality.
Another example of putting the user experience first. Loren understand the importance of buying into a neighborhood lifestyle, so we delve deep into the Communities Page and created a layout with researched and on-point messaging, coupled with custom photography, to advertise the uniqueness of each city. The format we chose was a slick accordion that allows the user to easily compare their top choices.
The Loren Dakin Experience is not fluff, it's a real thing. We interviewed Loren's past clients and highlighted case studies that demonstrate Loren's genius in multiple areas of the real estate business.
