In 2014 The Metropolitan Museum of Art engaged Wolff-Olins in a rebrand project. They delivered the new brand-identity package in 2015, which is when we at LaPlaca Cohen began the process of adapting this new branding system to their upcoming 2016 advertising campaign. The final ad series, titled "Here is The Met" inspired by T.H. White's "Here is New York" came about after many concepts and focus group testing.
Time Out New York Cover Wrap
LinkNYC Concept
Time Out New York Digital Ad
