Prevenar 13
Prevenar 13 is a vaccination targeted at infants and senior citizens to protect them from pneumococcal disease. The campaign consists of many aspects from social media marketing to traditional media advertising, web design, guerrilla marketing and more.
There are 13 strains covered by the vaccine thus the use of 13 different monsters seen in the guerrilla event photos which took place at the bustling Orchard on a weekend targeting families.
The idea behind it was a “protest” against pneumococcal disease. Also a lookalike contest was held via Facebook which garnered over 10 000 “Likes”.
