VORWERK

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Where we started.

The configurator was a key part of our pitch and was the forefront for the project from day one. I started to gather thoughts on how this would work. I began to look at it from a mobile first design to allow me to figure out the mechanics of the user journey, as I thought before moving on to desktop.

See prototype here

Concepts and Keeping on brand.

Once the wireframes were signed off, I began to create the concepts for the configurator. Having to study the brand guidelines and making sure the configurator fits nicely into their live site.

Campaign Ideas for introducing the new product

to the UK market.

Once the configurator was designed, it was ready for build. It was now time to create social campaigns to promote the new Kobold VK200.

Here are some visuals for MPU adverts...